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About us

A history of Wizard and nature of the business

Wizard Collective is South Africa’s third largest wholesaler of promotional apparel and gifts.

Wizard was established in 1990 as a supplier of clothing to the corporate and promotional industries. The business quickly evolved from offering made-to-order services to one of the leading wholesalers of corporate apparel in South Africa.

The Altitude apparel range was developed in 2003. "Altitude" has become Wizard's flagship house brand and is one of the most recognisable names in the South African promotional clothing industry.

In 2013 Wizard entered the promotional gifts space through its acquisition of the Holbay International business.

Holbay was a Johannesburg based wholesaler with over 30 years of gifting industry experience.

Wizard is strictly trade-only and will not transact directly with end-users. Wizard’s staff compliment is currently in excess of 300 people.

Wizard branches

Wizard’s head office and main distribution centre is situated in Westlake, Johannesburg. Wizard has full showrooms, sampling and dispatch facilities in Pretoria, Cape Town, Durban, Port Elizabeth, Bloemfontein, East London and Nelspruit.